Full project in collaboration with Nadine van Lierde
Wearcheck International is a global network of independent laboratories leading the oil and fluid analysis industry worldwide. Our work involved conducting the research that informed the strategy and the design of a unique identity for the collective.
What we did:
. Distill the brand core
. Create a new logo for the global presence
. Build a unique visual universe for the group
. Define criteria for a clear brand articulation
. Create a new logo for the global presence
. Build a unique visual universe for the group
. Define criteria for a clear brand articulation
Sources that informed our process:
. 7 in-depth interviews with key stakeholders across 9 locations
. 1 online survey with 18 participants
. Benchmark with relevant brands
. Secondary research
. 1 online survey with 18 participants
. Benchmark with relevant brands
. Secondary research
Logo animation /Collaboration with @south.creativemotion
We are still supporting WCI global team in the development of the brand.
More about the group: wci.group