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I envision a world where businesses and communities thrive in balance.
For years, I’ve helped companies grow their businesses through branding and design: building their brands from scratch, designing their identity evolution or helping them change a reputation. Ultimately, making people care about their businesses.
When becoming independent, I decided to challenge the way I'd always done my work. We don't need brands to make people care. We need brands that take care of people. I believe this is the future of our work.
I hope it is.
I brought social innovation, systems thinking and regenerative leadership into my work. I connect with like-minded spirits from any part of the world. I create spaces for reflection and co-creation. Together, with partners and clients, we inquire the way we do business and how it impacts our communities.
Sometimes we meet and share location, sometimes we network. Sometimes we make money. Sometimes we don’t. We question. We explore. We analize. We map. We bring people in. We craft. We design. We brand. We connect. We feel good.
If you are feeling inspired, let me know. You can be a designer, a strategist or just a believer of this challenge. You can join. You can follow. You can share.
If you have a business, I have a question for you: Why does it exist and why should people care? When we bring people at the centre of our business, we care. And we are making this world a better place to live in. Long before branding.