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I envision a world where businesses and communities thrive in perfect balance.

For years, I’ve helped companies grow their businesses through branding and design: building their brands from scratch, designing their identity evolution or helping them change a reputation. Ultimately, making people care about their businesses. 

When becoming independent, I decided to challenge the way I'd always done my work. We don't need brands to make people care. We need brands that take care of people: strategic thinking that help us take care of life as a whole, in every endeavor. I believe this is the future of our work and I hope it is.

I connect with like-minded spirits from any part of the world. I create spaces for reflection and co-creation. Together, with partners and clients, we inquire the way we do business and how it impacts our communities.

Sometimes we meet and share location, sometimes we network. Sometimes we make money. Sometimes we don’t. We question. We explore. We analize. We map. We bring people in. We craft. We design. We brand. We connect. We feel good.

If you are feeling inspired by these ideas and want to join me, let me know. You can be a designer, a strategist or just a believer of this challenge. You can join. You can follow. You can share.

If you have a business, I encourage you to think about: Why does your business exist and why should people care about it? When we bring life at the centre of our business, we care. We feel good about our brands. We feel good about our businesses and we are making this world a better place to live in. 

Long before branding.
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